E-commerce Insights: Stories of Success and Inspiration for Entrepreneurs

In this listicle, we highlight key takeaways from three engaging episodes. From acquiring brands and building partnerships to overcoming setbacks in business, these episodes offer valuable insights from successful entrepreneurs. Let’s dive into their stories and the lessons they share.

1. Aanan Khurma On Using E-Commerce Platforms To Jumpstart Your Business
2. Backing Founders For Life | Allen Taylor, Endeavor Catalyst
3. Eric Cheng On Building A Leading E-Commerce Marketplace | Founder Series

Aanan Khurma On Using E-Commerce Platforms To Jumpstart Your Business

In this episode, Aanan Khurma, the founder of Well-versed, shares his journey and strategies for leveraging e-commerce platforms like Amazon and SnapDeal. He discusses the importance of acquiring brands, and building partnerships, and sharing secrets to thriving on these platforms. He also provides valuable advice and learnings from his entrepreneurial journey, offering inspiration and guidance to listeners.

Backing Founders For Life | Allen Taylor, Endeavor Catalyst

In this thought-provoking episode, Allen Taylor explores the digitization of the SME economy and the rise of B2B e-commerce. He discusses the overlap between small businesses and consumers, and how this phenomenon is reshaping the business landscape globally. With examples from Jakarta to Istanbul, Allen highlights the opportunities and challenges that arise from this digital transformation, providing a unique perspective on the evolving world of entrepreneurship.

Eric Cheng On Building A Leading E-Commerce Marketplace | Founder Series

Join Eric Cheng, the founder of Carsome, as he shares his entrepreneurial journey and the stages of growing his business experienced. He offers insights into the crucial role of a CEO and how to identify potential and quality employees. Eric also discusses overcoming setbacks in business and provides a fascinating glimpse into Southeast Asia’s car market amidst the current financial crisis.

These three episodes provide a wealth of knowledge and inspiration for entrepreneurs in the e-commerce and SME sectors. From leveraging e-commerce platforms to understanding the digitization of small businesses, and from building a leading e-commerce marketplace to overcoming setbacks, these episodes offer valuable insights and practical advice. Whether you’re just starting out or looking to take your business to new heights, the stories and learnings shared by Aanan Khurma, Allen Taylor, and Eric Cheng will undoubtedly provide guidance and inspiration on your entrepreneurial journey.

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Unleashing the Power of Content: Tips for Consistency, Marketing, and Virality

In today’s digital age, creating engaging content and achieving viral success is a coveted goal for many individuals and businesses. In this listicle, we’ll explore some tips and tricks for mastering content creation, from consistent productivity to viral marketing strategies.

1. How To Scale Your Content Creation Process
2. Content Marketing 101 For Small Businesses And Solopreneurs
3. How Do I Make My Content Go Viral?

How To Scale Your Content Creation Process

This episode delves into the world of content creation and explores the challenges of churning out good and meaningful content consistently to get your audience excited. It discusses the struggles of creating content for ourselves versus creating content for clients, and how personal bias can affect the content creation process. Additionally, it shares tips on how to use your expertise and knowledge of content creation mindsets to target your audience and chart a journey from learning to becoming an expert. It also touches upon the learner versus expert dilemma and how to navigate it. Journalling notes, planning content calendars, and timelines are also explored, along with our personal experiences and learnings. Finally, the episode emphasizes the importance of consistency and continuity in content creation to make interesting content every day.

Content Marketing 101 For Small Businesses And Solopreneurs

This episode explores content marketing 101 for small businesses and solopreneurs. As a business owner, it can feel overwhelming to navigate the world of social media and content creation while trying to focus on core work. It breaks down the basics and offers tips on simplifying the content marketing process from the beginning. The episode also features insights and perspectives from a couple of creative folks who specialize in making business happen for other small businesses and solopreneurs. Listen now to dive into content marketing and help you get started on the right foot.

How Do I Make My Content Go Viral?

In the age of social media, creating viral content has become the holy grail of digital marketing. But what makes content go viral, and how can you replicate that success for your own brand? This episode delves into these questions and provides valuable insights and lessons on how to create content that resonates with your audience. From analyzing successful viral campaigns like CRED ads and Dollar Shave Club to discuss the importance of avoiding discrimination in your content, this podcast is a must-listen for anyone looking to improve their content creation strategy.

Whether you’re struggling with consistent content creation, seeking a content marketing guide for your small business, or aiming to make your content go viral, these three podcast episodes have got you covered. From understanding the importance of consistency and navigating personal bias to simplifying content marketing for small businesses and exploring the factors that contribute to viral content, these episodes offer a wealth of knowledge and practical advice. So, tune in, take notes, and get ready to take your content creation game to the next level.

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Podcast Power: Top 5 Episodes for Job Success

Discover the ultimate compilation of our top 5 episodes designed to fuel your job success. From expert insights on landing your dream job to mastering negotiations and building great co-founder relationships, this podcast series is your ultimate guide to career growth and achievement.

1. Prasad Naik on taking a career gamble
2. 4 Steps to land your dream job
3. The Roxy Dynamic: Building Great Co-Founder Relationships W/ Ronald Ros And Rexy Dorado, Co-Founders, Kumu
4. Aki Taha on how to negotiate the job offer
5. Show, Don’t Tell

Prasad Naik on taking a career gamble

In this episode, we sit down with Prasad Naik, Director at Wolt, to discuss his experience of making a career gamble. Naik had to choose between a secure and lucrative job offer with a leading global brand and joining a growing upstart. The episode delves into the factors that influenced his decision and the lessons he learned from his journey.

4 Steps to land your dream job

This is an episode discussing a four-step process to help job seekers land their dream job. The host emphasizes the importance of making a list of dream jobs and companies, including non-obvious ones and filtering out companies that are not known for cutting-edge work in your field. The three-pronged strategy to access dream jobs involves networking, preparing for interviews, and setting up alerts to know when the perfect job is posted and getting a referral through your new network. The podcast provides practical advice on how to implement these steps effectively.

1. List Your Dream Jobs
2. Network With Company Insiders
3. Prepare for interviews
4. Keep an eye out for the perfect job

The Roxy Dynamic: Building Great Co-Founder Relationships W/ Ronald Ros And Rexy Dorado, Co-Founders, Kumu

This episode features a discussion with Ronald Ros and Rexy Dorado, the co-founders of Kumu, an AI-powered social media platform based in the Philippines. The episode begins with a story about Ronald Ros being inspired by Rexy’s work in the Philippines, where Rexy helped college students and young professionals start their own businesses instead of taking traditional corporate jobs. The conversation then shifts to the potential impact of digital transformation and the Fourth Industrial Revolution in the Philippines, with Roland Ros discussing the potential for creating technology jobs in the country and the growth of internet infrastructure and affordable mobile devices.

Aki Taha on how to negotiate the job offer

In this podcast episode, Aki Taha shares insights on how to negotiate a job offer effectively. He discusses the different stakeholders involved in the hiring process and what they are looking for in a candidate. He also talks about how recruiters can assist job seekers in the negotiation process. He provides various negotiation techniques and explains when to use each one. The episode discusses how to negotiate the different components of compensation, such as base salary, bonus, equity, and benefits.

Show, Don’t Tell

This episode discusses the dilemma of being stuck in the same role for a long time and not being able to move up or out due to various reasons. The host explores different options and strategies to deal with this situation, such as fighting for a promotion, preparing for a job interview outside the organization, or finding another way to grow and develop within the current role. The episode offers practical advice on how to show rather than tell your value to the organization, build a personal brand, and communicate your goals and aspirations effectively to your manager and other stakeholders.

Successful job hunting requires a combination of strategy, preparation, and flexibility. By listening to these podcasts, you can increase your chances of finding the perfect job for you. Remember to stay open to opportunities, network with professionals in your field, and be prepared to present your skills and experience in a way that shows how you’re the perfect candidate for the job. Good luck!

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4 Podcast That Says You Are Beyond Your Resume

Here are 4 episodes you should listen to go beyond your resume and showcase your true potential to prospective employers.

1. What is really wrong with so Resumes today?
2. How not to take a layoff personally?
3. Paolo Garde On Transitioning From Operations To Software Engineering
4. How to be a good Pitcher

What is really wrong with so Resumes today?

In this episode, we learn about the problems with today’s resumes. The job market is constantly evolving, and traditional resumes may not accurately represent an individual’s skills and experiences. As a result, it’s essential to think outside the box and explore alternative ways to showcase your potential.

How not to take a layoff personally?

In this episode, experts provide valuable tips on how job seekers can revamp their resumes and communicate their value to potential employers after a layoff. The episode emphasizes that a layoff should not define one’s career and should be seen as an opportunity to discover new career paths and become a stronger candidate. The experts suggest that job seekers should focus on highlighting their achievements, emphasizing their skills and experiences, and showcasing their value to potential employers. They also encourage job seekers to network and share their updated resumes with their professional networks to increase their chances of finding new job opportunities.

Paolo Garde On Transitioning From Operations To Software Engineering

Transitioning to a new career can be daunting, especially if you’ve already established yourself in a different field. In this episode, we hear from experts who provide tips on how to make a smooth transition and showcase your transferable skills to potential employers. A well-crafted resume is just one part of the equation; it’s essential to highlight your experiences and potential through other means as well.

How to be a good Pitcher

In this episode, we explore the art of pitching yourself. A resume may get your foot in the door, but it’s your ability to showcase your potential that will set you apart from other candidates. Being able to effectively pitch yourself is essential, whether it’s in an interview or when networking with potential employers.

In today’s job market, a well-crafted resume is essential, but it’s not everything. Your resume is only a snapshot of your skills and experiences. You are beyond your resume, and it’s important to remember that when job hunting or networking. Use these episodes as a guide to help you navigate the job market and expand your skills beyond what’s on paper. So, take the time to listen to these episodes and learn how to showcase the best version of yourself. Happy job hunting!

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5 Best Investing Podcasts In 2023

Discover the most insightful and informative podcast episodes tailored specifically for aspiring investors. Gain valuable knowledge from seasoned professionals as they share their insider tips, strategies, and essential concepts to help you kick-start your investment journey with confidence. To help you on your investing journey, we’ve rounded up top 5 episodes that cover a range of investing topics, from NFT investing to angel investing.

1. NFT Investing Strategies
2. Two Sides of the Startup Investing Table
3. The Incredible Benefits of Investing as a Couple
4. Getting Started with Angel Investing
5. XA Network and the Southeast Asia Angel Investing Landscape

NFT Investing Strategies

This episode covers different types of investors and strategies for being a flipper or a holder in NFT investing. Learn about the advantages of being a holder and how to make the most out of your NFT investments.

Two Sides of the Startup Investing Table

In this episode, hear from Keemin, a long-time angel investor in Singapore, and the founders of iPiD, a cross-border payment solution. Learn about their journey and the fundraising process, and gain insights into how angel investors select deals and provide value beyond money.

The Incredible Benefits of Investing as a Couple

If you’re in a relationship, investing as a couple can have many benefits. This episode discusses how making your finances transparent to each other can lead to more savings, access to special investments, and other not-so-obvious benefits.

Getting Started with Angel Investing

Angel investing can be a great way to support early-stage startups and potentially earn high returns. This episode covers how to get started with angel investing, how to identify companies to invest in and tips for protecting yourself from the risk of losing money.

XA Network and the Southeast Asia Angel Investing Landscape

In this episode, learn about the role of angel investors, what they look for in early-stage startups and key trends in Southeast Asia’s startup ecosystem. Hear about the XA Network and how it can help startups, and gain insights into the post-pandemic world and the crypto wave in Southeast Asia.

Investing can be a powerful tool for building wealth over time. By listening to these 5 essential episodes, you can gain the knowledge and insights you need to get started with investing and make informed investment decisions. Don’t wait any longer, start investing today!

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3 Best Ways to Earn Money From LinkedIn

Luckily, we’ve got you covered with 3 must-listen episodes that will help you crack the code of LinkedIn success. From running ads to building your brand, these podcasts will take your LinkedIn game to the next level. So sit back, relax, and get ready to become a LinkedIn legend!

1. How to run LinkedIn Ads
2. Everyone seems on LinkedIn, what about me?
3. How to make LinkedIn worth your while?

How to run LinkedIn Ads

Running successful LinkedIn ads can be a game-changer for B2B marketers, but it’s not always easy to know where to start. In this episode, Varnika Pasari, founder of Tic Tactic shares her top tips and insights on how to make the most of LinkedIn’s advertising options. From why running LinkedIn ads is important to how to evaluate the success of your campaigns, this episode covers all the key elements of a winning LinkedIn ad strategy. The episode discusses the importance of campaigns over ad-hoc messaging, how to calibrate ad spending for maximum ROI, a formula for successful B2B lead generation, and more.

Everyone seems on LinkedIn, what about me?

With millions of users and counting, LinkedIn has become one of the top social media platforms for professionals looking to network, share ideas, and advance their careers. But with so many voices vying for attention, it can be challenging to know how to engage in a way that’s authentic and meaningful. In this episode, Hasita and Subha explore the concept of engaging mindfully on LinkedIn, including how to play a positive-sum game, lead conversations in a constructive way, and overcome the fears that come with constantly being in the spotlight. It also discusses how to build relationships based on mutual benefit, the importance of active listening, and strategies for managing your online presence in a way that aligns with your values.

How to make LinkedIn worth your while?

LinkedIn has evolved from a professional networking site to a platform that blends personal and professional content. This episode shares tips and insights on how to make the most of LinkedIn as a corporate professional or an independent worker. From building a strong personal brand to connecting with like-minded professionals, this episode explores strategies for engaging with your network in a meaningful way. Discover the power of authenticity and storytelling, and learn how to stay up-to-date on industry news and trends.

LinkedIn is a powerful tool for professionals looking to network, grow their businesses, and build their brands. But with so many features and options available, it can be hard to know where to start. By listening to these episodes, you’ll come away with a clear understanding of how to make the most of your time on the platform, whether you’re looking to run ads, build your brand, or just get started.

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Top 4 Podcasts On Culture And Ownership

Embark on a captivating audio journey as we present the top four podcasts on culture and ownership. These handpicked gems offer a deep dive into the profound connections between culture and ownership, inviting you to explore their transformative power in our personal and professional lives. In this listicle, we’ve compiled 4 top-notch episodes that delve into the world of office culture and ownership.

1. Expanding Regionally: Hire Local and Trust the Team
2. Alex Gold on C-Suite Hiring, Self-Awareness, and Culture
3. Resilience, Change, and Culture with Shweta Shukla
4. Bonus Episode: WeCrashed – Work Cultures and Where the Best Laid Plans Go Awry

Expanding Regionally: Hire Local and Trust the Team

In today’s globalized world, expanding a business beyond its local market is a common goal for many entrepreneurs. However, entering new markets can be challenging, especially when it comes to hiring and managing teams in different regions. In this podcast, the founders of AVV Founders and Friends, a leading digital entertainment company in Southeast Asia share their experiences of expanding regionally and offer valuable insights on hiring local talent and building a trustworthy team. From cultural differences to language barriers, they discuss the obstacles they faced and how they overcame them, providing valuable tips for anyone seeking to expand their business into new markets.

Alex Gold on C-Suite Hiring, Self-Awareness, and Culture

In this episode, Alex Gold talks about his experiences building and leading executive search teams in the region. He discusses the inception of True Search in Southeast Asia and the importance of having great teams to do well in the region. He shares his insights on the importance of self-awareness, being a generalist, and building a strong company culture. He also shares his perspective on angel investing and talks about some of his most memorable projects. If you’re interested in executive search, great teams, or understanding the business landscape in Southeast Asia, this episode is a must-listen.

Resilience, Change, and Culture with Shweta Shukla

In this episode of the People and Talent Series on XA podcast, Shweta Shukla, founder of The Culture Gram, shares her insider perspectives on Netflix’s culture and how the company maintained it through growth and across geographies. She also offers valuable insights on how to take care of people while scaling, the importance of technology in managing talent, and people-related advice for founders. With her extensive experience in HR and people management, Shweta provides practical tips on how to build a resilient, inclusive, and thriving culture in any organization.

Bonus Episode: WeCrashed – Work Cultures and Where the Best Laid Plans Go Awry

In this bonus episode of “Small Talk with RainKraft “, the hosts discuss the rise and fall of WeWork, a co-working space startup that was once valued at $47 billion. They explore the toxic work culture that contributed to WeWork’s downfall and the lessons that can be learned from its failure. From the charismatic leadership of its founder, Adam Neumann, to the aggressive growth strategies that ultimately proved unsustainable, they dissect the factors that led to WeWork’s collapse. Through this discussion, listeners gain insights into the importance of a healthy work culture and the dangers of unchecked ambition in the world of entrepreneurship.

These four podcasts offer a unique perspective on entrepreneurship, covering everything from team-building and culture to resilience and planning. So, whether you’re a startup founder, a business owner, or just looking for some inspiration, these podcasts will give you the edge you need to take your business to the next level. Tune in and listen up!

The post Navigating The Office Landscape: Podcasts On Culture And Ownership appeared first on CrazyTok Media.

Top 3 Podcasts for Budding Entrepreneurs

As an aspiring entrepreneur or business owner, podcasts can offer valuable insights, inspiration, and practical advice. However, with an overwhelming number of options available, selecting the right podcast can be a daunting task. To make things easier, we’ve curated a list of the top 3 podcasts for budding entrepreneurs. Whether you’re on the go or looking to learn something new, these podcasts can provide you with the inspiration and knowledge you need to grow your business. So, next time you’re on the run, turn on one of these podcasts and get ready to be informed and inspired.

1. The Entrepreneur Gene
2. Building Nium into a Unicorn
3. From Inception to Acquisition – Tracking the Journey of a Successful Startup

The Entrepreneur Gene 

Do you want to hear the story of how one entrepreneur revolutionized the online grocery delivery industry? This fascinating episode takes you on a journey through Roger’s experiences as an entrepreneur, from the early days of RedMart to the company’s eventual acquisition by Alibaba. You’ll learn about the challenges and opportunities he faced along the way, as well as his valuable insights on building a successful business. So, whether you’re a seasoned entrepreneur or just starting out, this podcast is sure to inspire you to take your business to the next level.

Building Nium into a Unicorn 

In this podcast, Pratik Gandhi shares his experiences and insights on building Nium, a global payments platform that has become one of Asia’s fastest-growing fintech companies. He talks about the challenges and opportunities of scaling a business, the importance of having a strong team, and the power of persistence and adaptability.

From Inception to Acquisition – Tracking the Journey of a Successful Startup

In this episode, Max Bittner, the CEO of Vestiaire Collective, shares his journey from founding the luxury fashion resale platform to successfully selling it to a private equity firm. He talks about the ups and downs of entrepreneurship, the importance of creating a strong company culture, and the value of perseverance.

In conclusion, if you’re looking for inspiration and practical advice to help you achieve your entrepreneurial goals, these three podcasts are a must-listen. From Roger Egan’s journey with RedMart to Pratik Gandhi’s experiences building Nium, and Max Bittner’s insights on startup acquisition, these podcasts offer a wealth of valuable information for entrepreneurs of all levels. So, take some time to listen and learn from these industry experts, and get ready to take your business to the next level.

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How to develop good microphone techniques for podcasts

If you’re recording audio for a podcast, a video, or any other type of content, having good microphone technique is crucial to ensure that your recordings are of high quality. Good mic technique involves positioning your microphone correctly, controlling your breathing, and speaking clearly and consistently. By following some basic guidelines and practicing regularly, you can develop the skills needed to record professional-quality audio. Here are some of the 4 best tips to help you to improve your audio for your podcast.

1. Don’t place your mic in front of you
2. But don’t put it too far either
3. You have to get it just right
4. You can get a little extra help from a desktop boom arm

Don’t place your mic in front of you

Most audio podcasters would place their mic right in front of their mouth to get that deliciously deep and clear voice recording. Not only does this isolate your voice, but you can also turn down the gain, which reduces the mic sensitivity so you avoid capturing your spouse yelling at you to stop talking and let the child sleep.

But on video, this looks terrible as your mic occupies the part of your screen where your nose and mouth should have been. Plus, if you are using a pop filter, you’re going to look just like a black circle with a forehead. Not exactly the kind of thing that build your personal brand.

But don’t put it too far either

The way to look great is of course to have the mic out of the way, so you can just speak naturally, letting your sparkling wit take over while it huddles in a corner doing it’s thing.

The issue with this is that you’d be too far for the mic to pick up your voice with it’s normal settings. This means you’d have to increase the gain, making the mic more sensitive to sounds. Unfortunately, while this will indeed pick up your voice, it will not be able to differentiate the main audio source from other sounds, because you are too far to stand out. So the audio recorded will be a bit boomy from the reverb in the room and also contain a lot of distracting background noise which will also be very hard to remove.

You have to get it just right

The best place for the mic is about a foot away and a bit to the side, with gain increased just a little to be able to compensate for the distance. This has the effect of being close enough to get your voice properly without capturing a lot of the ambient sound. Plus, you can adjust the placement to keep it out of the video entirely or halfway in the frame, based on your preferences.

You can get a little extra help from a desktop boom arm

One other way in which you can place the mic in a non-distracting way is to use a desktop boom arm, which is a movable arm clamped to your desk that holds your mic suspended in the air. This not only lets you position the mic exactly as you like, but it also looks quite professional and keeps your desk clutter-free. It’s ideal for a small desk where you might not have enough space to place the mic exactly as you might like.

Takeaways

1. Mic placement needs to be determined not just based on audio but also visual appeal
2. Placing it about a foot away and to the side works well
3. You can use a desktop boom arm to make it easier

The post How To Place Your Microphone On A Video Podcast appeared first on CrazyTok Media.

Can Your Podcast Make Money?

First we need to answer three questions to determine whether your podcast can make money at all:

1. How many downloads do you get? Too few and the effort will not be worth it.
2. How loyal are your listeners? If they’re just casual visitors they will probably not spend on you.
3. How valuable is your listeners? If they are high-value to someone, you might be able to make money advertising for them.

How Many Monthly Downloads Do You Get?

Are you getting at least a couple of hundred downloads a month across all episodes or is it less than that? Too few and the effort (and potential annoyance to your listeners) will not be worth the few bucks you’ll make from a very tiny listeners.

We’d say you should aim for at least 200 downloads monthly to even consider monetisation. This number is quite dependent on the number of episodes you have, so just stay in the game long enough and you will start to achieve and even surpass these numbers.

How Loyal Are Your Listeners?

Is your listeners loyal and highly engaged with your show or they are casual visitors who drop in to listen for a bit and then depart? You can figure this out with two data points:

1. Ratio of Followers to Downloads: You can get this from your show stats on Spotify and Apple. If you have a high follower count in comparison with overall downloads per episode, it seems your listeners are converting to Followers and hence your content is clearly resonating with them. Thumbs up!
2. Episode Consumption: Again, you can see this on Spotify or Apple. If your episodes have people mostly listening through till nearly the end, your material is a hit with your listeners. On the other hand, if they drop off early in each episode then you aren’t connecting with them at all.

The former are going to be a lot easier to monetize than the latter, so if your listeners are disengaged you may want to work on making your content better ‘fit’ with your target listeners before you try to make any moolah. (CrazyTok can help you with thinking this through if you’re having trouble).

How Valuable Is Your Listeners?

Now it’s great if you have a show of some scale with highly engaged listeners. But the listeners need to be valuable to someone in order for you to maximise your chances of making some money. And this can be figured out from two things:

1. The content of your show: If your show is about personal finance, then it is evident that listeners are tuning in to learn about that subject, which makes them very valuable to a bank or insurance company
2. Your listeners demographics on Spotify: When your show content is less obviously targeted, this is another way to infer interests and value. Are your listeners middle-aged and female mainly? Might be good bets for a parenting brand, a bank or a career coach. Are they elderly? Perhaps a pharma brand? Are they very young and listen to Taylor Swift? Perhaps a local restaurant chain might be interested?

Based on the answers to these three things, we can now figure out the right strategy to monetise your podcast. And if you don’t know how to figure these out, just get in touch. CrazyTok spends hours going through your stats to give you insights on your show and how to make it better.

Pick Your Money-Making Channels

All the following apply when your show is generating at least a few hundred downloads, as we discussed earlier.

High Engagement Show, High Value Listeners

This is the holy grail. Even if your show is relatively small, your engagement numbers and the likelihood of your listeners being able to pay for things of interest give your show disproportionately high revenue-generating potential. And while almost all the tactics for other categories will also work well for your show, monetisation based on your content, knowledge or access to influential guests might be the best approach.

1. Offer premium content or exclusive access to your podcast: This could include offering bonus episodes, extended interviews, behind-the-scenes content, or access to a private community. You could charge a subscription fee for this premium content or offer it as a one-time purchase.
2. Create online courses or workshops: If your podcast covers a particular topic or niche, you can consider creating online courses or workshops that delve deeper into the subject matter. You can charge a fee for access to these courses or workshops, or offer them as a bundle with your premium content.
3. Offer consultancy or coaching: If you have expertise in a particular area, you can offer consultancy or coaching services to your listeners. This could include one-on-one coaching sessions, group coaching programs, or online consulting services.

High Engagement Show, Low Value Listeners

If your listeners is loyal but may not have a high willingness or ability to pay or your show doesn’t have an obvious monetisable niche, you can consider making money in ways that are more pocket-friendly and relationship-oriented:

1. Seek donations in exchange for access: You can ask supporters to fund your show through crowdfunding platforms like Patreon or Ko-Fi. These platforms allow your listeners to support your podcast with small, regular donations. You can offer perks to your supporters, such as early access to episodes, shoutouts, or exclusive content.
2. Sell Merchandise: If your listeners are engaged but may not have a lot of disposable income, you can consider selling merchandise related to your podcast. This could include t-shirts, mugs, stickers, or other items that feature your podcast branding.
3. Live events: You can also consider hosting paid live events related to your podcast. This could include meet-and-greet events, live recordings, or workshops related to your podcast topic.

Low Engagement Show, High Value Listeners

If your podcast attracts casual listeners but with an attractive target profile, you could consider the following ways:

1. Sponsorships or advertisements: You can reach out to companies or organizations in your niche and offer to feature their products or services in your podcast. You can charge a fee for these sponsorships, or use affiliate marketing to earn a commission on any sales generated through your podcast. Companies usually measure scale in terms of downloads, however, so you’d need to work with someone small enough to appreciate the limited level of exposure you will be able to generate.
2. Affiliate marketing: If your show involves (authentic!) reviews, you could partner with companies in your niche and earn a commission on any sales generated through your podcast. This could include promoting products or services through your podcast or creating custom affiliate links that your listeners can use to make purchases.
3. Create branded content: You can partner with companies or organizations in your niche to create branded content that features their products or services. This could include sponsored episodes, interviews with company representatives, or product reviews.
4. License your content: If you don’t have a lot of listeners but do have a library of high-quality content, you can consider licensing your content to other platforms or media outlets that could make use of them to feed their content-hungry listeners. This could include licensing individual episodes or creating custom content for a particular platform.

Low Engagement Show, Low Value Listeners

If your show is small, has low engagement and also a low-value listeners, you are limited really to running programmatic ads, since that’s the least effort way to make a few bucks. However, ads are definitely not the best listener experience and you might be better off trying to improve your show to the point where you are able to move to one of the other categories above.

Takeaways

Your show, even if it is small, can make money if you just have a loyal listener. It may not be much initially, but loyalty (and listeners value) are the key ingredients to long term success. So as your show grows, your income will grow along with it.

We hope these tactics were helpful and we wish you success!

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