Is your podcast actually working?
Turn cost and reach into cost-per-lead, in SGD, so you can judge a podcast the same way you'd judge any other channel.
See Your Full Estimate ↓Affects both what the show costs and how far it reaches.
More episodes means more monthly cost, but also more monthly reach.
More repurposed content means more total views feeding into your lead count.
Leads generated per 1,000 views or listens, across main episode and repurposed content combined.
If you know roughly what one lead is worth, we'll estimate monthly value and ROI.
Doesn't change the math below, we don't have enough real client data to justify that yet, but it personalizes the commentary.
Want the cost breakdown behind this? Try that calculator →
The math behind the number
This estimate combines a monthly production cost estimate with a monthly reach estimate, then applies a conversion rate to turn reach into leads, and divides cost by leads to get cost per lead.
These are general industry ranges, not a CrazyTok guarantee. Real conversion rates depend heavily on your specific audience and offer, book a strategy call to talk through yours.
- Monthly CostEstimated production cost for your show's format, cadence, and repurposing depth.
- Monthly ReachCombined views and listens across the main episode and repurposed content.
- Conversion TierHow many of every 1,000 views or listens realistically become a lead, based on your selected assumption.
Why podcast ROI looks different from a paid ad campaign
Search "how do you calculate podcast ROI" and most answers borrow the logic from paid ads, spend versus conversions, measured over a single month. That framing misses what actually makes podcasts work.
A podcast episode keeps earning after it publishes. Unlike an ad that stops the moment you stop paying, an episode keeps generating views, clips, and search traffic for months. A single-month snapshot almost always understates the real return.
Attribution is genuinely harder, not just annoying. Someone might find you through a Reel, watch the full episode two weeks later, then convert after reading a blog post built from the transcript. No single touchpoint gets full credit, which is exactly why cost-per-lead across combined reach is a fairer lens than last-click attribution.
Ramp-up time is real and expected. Most shows need a few months of consistent publishing before reach and lead flow stabilize enough to judge fairly. Evaluating ROI after episode 3 is like judging an SEO strategy after one blog post.
The number below is a snapshot at steady state, not a promise of month-one results. Treat it as a target to grow into, not a guarantee from day one.
Ranked by typical impact, based on how these components behave across shows, not a precise formula.
Now see what goes into this number
Cost per lead is the summary. These show the detail behind it.
Podcast ROI, answered plainly
Want a real read on your numbers, not an estimate?
Book a free 30-minute strategy call with Amit and walk through what ROI could realistically look like for your show, whether you work with us or not.