How Can I make Instagram Do The Heavy-Lifting For My Brand?
Yep, one of us has a cold here, and it isn’t the guest. We apologize in advance for the ‘nn’s that sound like the ‘dd’s. Pranoy Thipaiah of Kerehaklu...
Yes, we walked right into that one, so there’s nothing else to do, we suppose, but to make these episodes on marketing pretty damn good. Hasita Krishna is a marketing strategist and the founder of Motley Crew. She’s best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don’t.
All Episodes
Do I Even Matter On The Internet?
Existential crises aside, we ask this question (and get asked often as well) – do I matter in the larger scheme of (virtual) things? Being on social media can...
Everyone Seems To Be On LinkedIn. But What About Me?
After avoiding the subject for as long as possible (no we’re just kidding, we’ve been dying to do an episode on LinkedIn), Subha and Hasita wade into the realm...
Am I Building A business, Or Building A Website?
We hear your frustration! If you want to find out how successful a marketing team will be in the future, get them all to agree on how to go about...
Do I really Need Someone Else To Tell My Brand’s Story?
Well here’s a super-common question we get asked- if we don’t really know our story, how can we count on a consultant to tell us? Personally, we’ve grappled with...
Why Does My Ideal Customer Not Care About Me?
Genius. Billionaire. Playboy. Philanthropist. Who is this? Subha and Hasita guessed two very different people, which made us think about ICP or the ideal customer profile. Often, our best...
How Do I Make My Content Go Viral?
Welcome! This episode has Subha and Hasita discussing a topic that’s immensely close to their heart- content marketing. CRED ads are a cult of their own, but how do...
Why Are My Ad Campaigns Just Not Working!?
B2B performance marketing is wildly different from B2C, and yet we often interchange the two, to no avail. Here’s what we think- use the creative stimulus and fun of...
How Much Growth Is Too Much Growth?
“We need better numbers.” Have you heard this before? So have we. Let’s get logical about how much growth businesses actually need. Building a pipeline is not optional, and...
Since When Did Marketing Become Such A Chore?
It was supposed to be about jingles and fun creatives. Marketing and advertising were a welcome respite from the mundanity of everyday life. Today, can we put the fun...