YT89 | She Tragically Lost Her Brother and Still Found Strength to Live a Purposeful Life

She watched her brother die in front of her eyes. How did that help her bring out the best in herself and others? I’m Yana, and in this episode of Yana TV, I chat with Marta Pardo, the woman who grabbed her family business at 16, steered luxury hotels across the globe, and still finds time to tear up rally tracks.

Marta opens up about losing her racing‑champ brother mid‑lap, raising his little girl, and why she believes “the show must go on” even when your world spins out. Today she coaches leaders with her race‑tested P‑ROAD method and heads the Spanish Association of Professional Speakers, inspiring crowds in three languages.

Join me for a raw, fast‑paced ride through grief, grit and unstoppable drive, you’ll leave the pit lane ready to floor it in your own life!

Discussion Topics: She Tragically Lost Her Brother and Still Found Strength to Live a Purposeful Life

• “He died in front of me” — The moment that changed everything
• What does it take to keep driving after witnessing the unimaginable?
• How do you lead when your world is falling apart?
• “Sometimes you can’t brake.” — The brutal truth about momentum in life and leadership
• What leaders get wrong in a crisis—and the silent damage it causes
• Racing, rallies and resilience: what motorsport teaches us about pressure
• Would you trust a 16-year-old to lead 80 people? Marta did.
• What kind of engine are you? (And why it might explain your leadership style)
• “You don’t need to be perfect.” — Breaking the LinkedIn illusion
• 16 years later… why she still drives for her brother
• The real goal isn’t success—it’s this

Our Guest: Marta Pardo

Marta Pardo is an award-winning global keynote speaker and expert in leadership, motivation, and customer experience. With over 30 years of international experience—including roles with the Walt Disney Company, Marriott, and Accor Hotels—she brings bold insights shaped by decades in the hospitality and business world.

She’s the President of the Spanish Association of Professional Speakers, the creator of the “P-ROAD” method for sustainable motivation, and author of On the Road to Motivation. Recently named Best Live Speaker 2024 in London and ranked in the Top 20 Global Management Gurus, Marta continues to inspire leaders worldwide with her dynamic presence and innovative tools for team success.