YT94 | Perfection Is Killing Your Purpose — Here’s the Truth

Ever tried so hard to be the perfect child that you forgot who you really were? Yeah, me too. In this episode of YanaTV, I sat down with Eduardo Burg—a Brazilian marketer turned health entrepreneur—who’s lived across three continents, navigated the ups and downs of corporate life, and built a business from a very personal place. From growing up in a tight-knit Jewish community in Brazil to chasing purpose (not just passion), Eduardo opens up about coming out, losing his father, and why rejection helped him find his “why.”

Discussion Topics: Perfection Is Killing Your Purpose

• Why I left Brazil—and what I was really running from
• Born or made? The truth about entrepreneurs no one talks about
• Growing up with anxiety—but not my own
• Pushing limits, chasing validation—and what it cost me
• Coming out, leaving home, and starting over abroad
• When pain—not passion—becomes your life’s biggest fuel
• The most freeing place I ever lived (and it wasn’t Asia)
• The one person who made me stronger—and softer
• Singapore: Too perfect… or just perfectly inflexible?
• 18 years in corporate—and the 3 moments that nearly broke me
• The surprising rejection that unlocked my real purpose
• 4:30 am drives, dialysis, and a lifelong obsession with health
• Passion vs Obsession: What really drives purpose?
• What I’d tell my father today—if I had one more chance

Our Guest: Eduardo Burg

Eduardo Burg is a seasoned FMCG leader and two-time food startup founder with two decades of experience across Asia, Europe, and Latin America. As the founder of COA&Co, he’s pioneering a new category of healthy chocolate—recently launching the world’s first fermented, high-protein chocolate in Singapore. A former Managing Director at Danone Vietnam, Eduardo brings a rare blend of global strategy and ground-level innovation to everything he builds.