The early peaks of the Covid crisis
Amit, our founder, began a podcast like so many others at the time. At first he thought it would be fun exploring a new medium and getting his message out into the world. But he soon started getting bogged down in the nitty-gritties of episode production and promotion – hours editing audio, hours spent making social posts, yet more hours looking for and coordinating with guests. And all this on evenings and weekends as he juggled his day job, family time and this fledgling podcast.
And what did he have to show for it? A few listeners per episode. To grow his show, he knew he just needed to show up and be consistent, but it was just too hard with everything else. And so, after 8 episodes, he gave up and let it go, just like tens of thousands of other podcasters do every year. And with that, his dreams of being a creator faded.
Amit had just quit his job
With time on his hands, Amit decided to restart the podcast, this time intending to outsource some parts so he could keep it going once he found another job. Soon he had a little team in place and a workflow that allowed him to produce podcasts with much less effort and more regularity. His listenership started to grow. He broke into the top 100 and then the top 20 in his genre.
He started a second show. And sure enough, by applying the same processes and consistency, this podcast too started doing well.
Amit realised that success in podcasting is not just possible, but quite feasible. You just need to be consistent over a long time.
But few people can do that on their own. And thus:
CrazyTok was born
We started with a simple idea – to make podcasting so simple that anyone could launch a show, build an audience and eventually even make money.
It’s 2023
Podcasting is on the rise. More and more individuals across Asia are tuning in to podcasts on Spotify or Youtube or watching shorts and snippets from these shows on their favourite social channels. And yet, there aren’t all that many Asian podcasts.
We want to change that. We want to partner with the experts across Asia to launch the best local content and learning for our local markets.
Won’t you join us on this journey?
